North star
You're not selling — you're inviting two friends to build something with you. They already love the idea (Tim said "excited to be building with you again"). Today is about what and how, not whether.
01
Before you start
~1 minute
- The room: your Zoom — zoom.us/j/5013651001 (ID 501 365 1001).
- Share your screen on /pitch — the warm page. Never share /paul, /tim, or /melissa (those are just for you).
- Warm open: "I'm really glad we're doing this — I built something I'm excited to show you, then I want to hear what you'd do with it."
02
Show, don't tell
first ~15 minutes
- Lead with the live demo, not talk. Click through the three sites; pause after each: "What's your gut?"
- Then the money shot — automarketing.wholetech.com/app/: "This isn't a mockup. A real department is running right now, writing real posts." That's the moment that lands.
- Talk less than half the time. Your instinct will be to explain everything — resist it. Follow their questions instead.
03
Make it about them
the real meeting
- Ask the three questions: Which design feels right? If this ran for a real client, what's the first thing you'd want it to do? Want to build it together?
- Let each lean into their strength — Tim goes to how it's built, Melissa to the experience. Both are right. Let them.
04
Close on one concrete thing
last ~5 minutes
- Don't let it end vague. Land a next step: "What's the smallest real thing we could ship together in the next two weeks?"
- They wanted to meet in person next Thursday or Friday — lock that as the follow-up. Today plants it; in person you organize it.
05
Three things to watch
- Don't info-dump. Every feature isn't the point — their idea for it is.
- Don't undersell it. You tend to be humble; this is genuinely impressive. Let it be.
- Let silences breathe. They'll fill them with what actually matters to them.
You built a real, working thing for people who already want to work with you. Walk in light.