The control panel for a marketing department that runs itself.

Most companies that need marketing face the same wall: a full department is five to seven specialist hires and a manager to coordinate them, or it's a scatter of freelancers who never quite add up to a strategy. The Blueprint Console replaces that with one managed system on a flat fee.

The core promise

Seven subsystems — Content, SEO, Social, Email, Revenue, Analytics, and Creative — produce marketing continuously against your brief. The machine drafts, schedules, measures, and improves on its own. The one thing it never does without a person is ship anything outward-facing. Every email, social post, and ad stops at the amber Human Gate for your sign-off. That is the whole shape of the product: automation for the volume, a human for the judgment.

The plan

One plan, one price: $2,900 / month, Managed. It includes all seven subsystems, unlimited production against your publishing cadence, analytics joined to your CRM, and a human editor of record standing at the Gate. No per-seat fees, no per-asset charges, no annual contract. The plan badge in the top-right of the console reads $2,900/mo · Managed · ● Live whenever the department is active.

Who it's for

Companies that need real marketing depth but don't want to build and manage a department to get it — founders, product teams, and technical companies whose buyers are specialists. Polymagnet is a good archetype: its audience is design engineers who want force curves and pole maps, not adjectives. The console produces to that standard.

Onboarding takes an afternoon of your time, spread across the first week. Here is the path from signing up to a live, self-running department.

1. Write the specification. Open Settings and fill in the business profile: name, website, audience, brand voice, goals, and publishing cadence. This is the brief every subsystem reads before it produces anything. Polymagnet's voice field, for example, reads “Technical, precise, engineer-to-engineer. Lead with force curves and pole maps, not adjectives. Admit where a conventional magnet is the right call.” Be that specific — it is the single biggest lever you have.
2. Connect your collateral. Open Connections and switch on your channels and data sources: brand kit, the social accounts you actually use, your CRM, your email platform, analytics, and Stripe. The meter shows how many of ten are on the bus. The department only publishes where it's wired in.
3. Review the first batch at the Gate. Within days the subsystems draft your first pieces. They collect at The Human Gate. Read each one in full, then Approve or Request changes. Your first few decisions teach the department your taste faster than any settings field.
4. Go live. Approved items ship automatically in their scheduled slots. The Dashboard flips to ● Live and the activity feed starts logging real output. From here the department runs; you check in.

What week one looks like

Expect the department to establish a baseline before it accelerates. A typical first week resembles Polymagnet's: two long-form engineering articles drafted, a handful of social posts queued, the first newsletter issue written, and one gated CAD asset built — most of it holding at the Gate for your first passes. By the end of the week the calendar is populated, the analytics baseline is set, and the weekly digest compiles for the first time. Volume climbs in weeks two and three as the machine learns which topics earn engineer attention.

The left rail is the systems manifest — eight views, labelled SYS-01 through SYS-08. On a phone, tap the menu button at the top-left to open it. Below, every view and what it does.

Dashboard (SYS-01)

Your daily first stop. The four KPI cards — organic traffic, leads (MQLs), revenue influenced, and pieces published this month — each carry a trend arrow and a sparkline of the last twelve weeks. Green ▲ is up versus the prior period; the small note tells you what's being compared. Below, This week is a plain-language summary of what shipped, with four headline numbers. The live activity feed is a running log stamped by subsystem — [SEO], [CONTENT], and, in amber, [HUMAN] for your own actions. The Waiting on you panel surfaces exactly what's holding at the Gate so nothing stalls unseen.

The Department (SYS-02)

Seven cards, one per subsystem, each showing three to five real produced items with a status line — PUBLISHED, SCHEDULED, DRAFT, or AT THE HUMAN GATE. The Regenerate button on each card swaps in an alternate production set for that role, so you can see a second real run of work. Use it when you want to compare directions or refresh a card.

Content Calendar (SYS-03)

The live week, Monday to Sunday, with today's column outlined in cyan. Each item is colour-coded by channel — blog, social, email, video, ad, or an automated system task — and carries its time slot and status. Click any item to open its production detail: what it is, why it's scheduled where it is, and, for items at the Gate, a one-click jump to approve it. The legend at the bottom decodes the colours.

The Human Gate (SYS-04)

The amber view. A banner counts what's holding; below it, each piece appears in full — the actual email copy, the social caption, the ad creative brief. See Sheet 05 for how approval works.

Analytics (SYS-05)

Four figures over a twelve-week window, drawn as clean line, bar, and donut charts. See Sheet 07 for how to read each one.

Content Library (SYS-06)

The full production archive as a sortable table: title, type, channel, status, date. The search box filters by title or type as you type — try detent, latch, or connector. The two dropdowns filter by channel and status. The counter shows how many of the total match. Click any row for the piece's production detail and performance note.

Connections (SYS-07)

Ten integrations, each a toggle with a live state label and a bus meter reading X of 10 connected. See Sheet 06.

Settings (SYS-08)

Two panels. On the left, the business profile — the editable specification the whole department reads. Change a field and press Save specification; the toast confirms it and the machine produces against the new brief on its next cycle. On the right, plan and billing: the $2,900/mo Managed plan, your invoice history, and the human-approved note. Every field you edit persists to this console.

Each subsystem does the job of a specialist hire. They read the same specification and share data, so SEO's keyword findings become Content's briefs, Creative's diagrams land in Email's newsletter, and Analytics tells everyone what's working. You steer all seven at once through two fields in Settings: brand voice and publishing cadence.

Steering all seven

You rarely tune a single subsystem. Instead you adjust the two fields they all obey:

• Brand voice sets the register — how technical, how plain, how promotional. It's why Polymagnet's content leads with force curves and refuses adjectives.
• Publishing cadence sets the volume — Polymagnet's reads “4 long-form articles · 12 social posts · 2 newsletters · 2 videos per month.” Raise it and the department produces more; lower it and it produces less, always against the same voice.

The Human Gate is the amber view (SYS-04) and the single most important idea in the product. It is where the department's speed meets your judgment.

What needs sign-off

Anything outward-facing stops at the Gate before it reaches the public:

• Email — every newsletter and campaign send, before it goes to your list.
• Social — every post, thread, and video, before it publishes to an account.
• Ads — every ad, before a cent of budget is spent.
• New public pages — cornerstone articles and guides publishing for the first time.

Internal work — keyword maps, internal-link passes, the weekly digest, draft revisions — does not need sign-off. That's why the Gate stays short: only the things that actually reach an audience wait there.

The three actions

Reading a Gate item

Each item shows its type (EMAIL, SOCIAL, AD, BLOG), its title, the delivery details — audience, slot, budget cap — and the piece in full. For Polymagnet's Field Lines #15, that means the subject line, preview text, and the body outline before you approve the send to 4,180 people. You're reviewing the real thing, not a summary.

Connections are how the department reaches your channels and reads your data. Each is a toggle in SYS-07; the bus meter shows how many of ten are on. The department only publishes where it's wired in and only measures what it can see — so more connections mean a fuller department.

Connecting and disconnecting

Flip a toggle to connect or disconnect. The state label switches between ● CONNECTED and ○ NOT LINKED, the bus meter updates, and the activity feed logs it. Disconnect a channel and the department simply stops producing for it and re-plans around what's left — no error, no broken schedule.

The Analytics view (SYS-05) shows four figures over twelve weeks. All numbers are your account's own — GA4, Search Console, your ESP, and your CRM, joined nightly. Here's how to read each and what to do about it.

FIG-01 · Organic traffic (line)

Weekly organic sessions. You want up-and-to-the-right with the occasional dip — steady climbing is healthy; a flat line means the content isn't compounding. Watch for step changes: Polymagnet's jump around week eight tracks the connector guide starting to rank; the week 11–12 run follows the “vs. conventional” cornerstone. Act on it: when a step appears, look at which piece caused it and ask Content for more in that vein.

FIG-02 · Leads / MQLs (bars)

Marketing-qualified leads per week — sample-kit requests, CAD-gate forms, and quote inquiries that pass your routing rules. This is the number closest to revenue. If traffic climbs but MQLs don't, the problem is conversion, not attention. Act on it: that's a signal for the Revenue subsystem — a funnel test, a gate placement, a clearer form.

FIG-03 · Revenue influenced (line)

Pipeline value where a deal contact touched department content before or during the deal, joined from your CRM (first- and mid-touch). It's the honest bridge between marketing and money — not “marketing caused this sale,” but “marketing was in the room.” Act on it: rising influence with flat MQLs usually means content is helping close deals sales already had, which is worth telling your sales team.

FIG-04 · Channel mix (donut)

Share of influenced revenue by channel. A healthy mix leans on organic (it compounds and costs nothing per click) with email and social supporting, and paid kept a deliberate minority. Polymagnet's reads organic 44%, email 21%, social 18%, referral 10%, paid 7%. Act on it: if paid creeps up as a share, decide whether that's a strategy or a crutch — every dollar of it passed the Gate, so it's your call.

The flat fee

$2,900 per month, Managed. One price, billed monthly, no annual commitment. It covers all seven subsystems, unlimited production against your cadence, analytics joined to your CRM, and a human editor of record at the Gate. There are no per-seat charges, no per-asset fees, and no overage billing — raising your cadence changes the volume of work, not the price.

What's included

• All seven subsystems — Content, SEO, Social, Email, Revenue, Analytics, Creative.
• Unlimited pieces against your publishing cadence.
• All ten connections and the nightly data join.
• The Human Gate with human sign-off on every outbound piece.
• The full Content Library, retained and searchable.

Ad budget is separate. The plan builds and runs your ads; the media spend itself is billed by the platform (LinkedIn, etc.) against the cap you set — and never starts without a Gate approval.

Invoices

Your invoice history lives in Settings under Plan & billing — three most-recent shown, each $2,900.00 and marked PAID. Every invoice carries the human-approved certification: every outward-facing piece it covers passed the Human Gate before shipping.

Cancellation

Month to month, cancel anytime — the plan runs through the period you've paid for and does not renew. On cancellation your Content Library stays exportable and any published work remains yours; the department simply stops producing new pieces. There's no cancellation fee and no clawback of work already delivered.

The department runs on a predictable weekly cycle. You can watch it unfold on the Content Calendar. A representative Polymagnet week:

Two automated system tasks run every week regardless: the weekly digest (Analytics joins your data sources and writes the read) and queue prep (next week's plan is drafted). Neither needs your input. Your only standing job in the rhythm is clearing the Gate — a few minutes, most days.

Human Gate

The amber approval queue (SYS-04) where every outward-facing piece waits for a person to Approve or Request changes before it ships. The core control of the product.

Subsystem (module)

One of the seven automated roles — Content, SEO, Social, Email, Revenue, Analytics, Creative — each doing the work of a specialist hire. Labelled MOD-01 through MOD-07.

Specification (the brief)

The business profile in Settings — name, site, audience, voice, goals, cadence — that every subsystem reads before producing. Your main steering wheel.

MQL

Marketing-Qualified Lead: a prospect who took a real intent action (sample-kit request, CAD download, quote inquiry) and passed your routing rules. The lead figure on the Dashboard and Analytics.

Channel mix

The share of influenced revenue coming from each channel — organic, email, social, referral, paid. Shown as the donut in Analytics and on the Dashboard.

Revenue influenced

Pipeline value where a deal contact touched department content before or during the deal, joined from your CRM. A bridge between marketing and money, not a claim of sole credit.

Cadence

Your target publishing volume per month (articles, social posts, newsletters, videos), set in Settings. Raising it increases output, not price.

Brand voice

The register the whole department writes in, set in Settings. Polymagnet's is technical, precise, engineer-to-engineer.

Integration bus

The set of ten connections (SYS-07) the department publishes through and reads from. The meter shows how many are on.

CAD gate

A form placed in front of a downloadable engineering asset (e.g. STEP files) that captures a qualified lead in exchange for the download.

Force curve

A force-vs-displacement (or torque-vs-angle) chart — the datasheet-style visual Polymagnet's Creative subsystem leads with, because it's what design engineers read first.

Multipole / coded / programmable magnet

A magnet whose face carries a patterned array of poles, giving it engineered behavior (shear-lock, soft-landing alignment, detents) beyond a plain magnet. Polymagnet's product and primary keyword cluster.

Output set (A / B)

One of two real production runs shown on a Department card; the Regenerate button swaps between them.

The console runs on its own, but a person is always reachable. For anything the Gate and Settings don't cover — changing your cadence mid-month, adding a channel, adjusting strategy, or a billing question — reach the managed team from the main site.

• Onboarding & strategy: your managed contact, arranged when your account is set up.
• Billing & the launch coupon: apply BLUEPRINT-1 during onboarding, or contact support to add it after signup.
• Day-to-day: most steering happens right in the console — edit the specification, clear the Human Gate, and read the analytics.

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