DEPTLESS · Guides

Frequently asked

The honest answers — what it is, what it costs, and who stays in control.

Is this a marketing agency?

No. It's an automated marketing department: software runs the seven roles on a schedule and a human approves anything that goes out. You get agency-style breadth without an agency team or a big retainer.

Is it AI or real people?

Both. AI produces the work; a person reviews and approves everything outbound — email, social, ads. Nothing public ships without a human yes.

What does it cost?

One flat monthly fee (around $2,900/mo for the Managed plan), below a typical agency retainer, with no per-seat charges. See exactly how it stacks up against 22 real services on our pricing brief.

What's included?

The seven roles of a full department: content, SEO, social, email, revenue/monetization, analytics, and creative — plus a monthly, human-reviewed report.

Do I keep control?

Yes. You approve anything outbound, you connect your own accounts, and you can disconnect or cancel at any time.

Is there a contract or minimum commitment?

No long-term contract and no minimum term. It's flat monthly, month to month, and you can cancel anytime — the work has to keep earning its place. There's no cancellation fee and nothing to wind down: your accounts and content stay with you.

How is this different from AI tools like Jasper or Hootsuite?

Those are tools you operate yourself. This is done-for-you: the department runs the work and a person manages approvals, so you're not the one doing it.

Will the content be generic?

No. Each department is grounded in your business and real data, not boilerplate. You can see a real example department before deciding.

How fast can it start?

After a short onboarding, the first batch is generated within days. You approve it, then it publishes on a schedule. You can watch a preview build in minutes.

Whose brand does the work carry?

Yours. It's white-labeled to your brand, so everything looks like it came from your company.

How does reporting work, and how often?

You get a monthly report that a person has actually reviewed — what shipped, what it did, and what changes next month — plus a live dashboard the analytics role keeps current, so you can look in at any time between reports.

What do you need from me to get started?

Your website address, a short onboarding questionnaire about your business and customers, and connections to the accounts you want run (social profiles, email list, analytics). The more real material you share — past posts, product details, FAQs, customer language — the better grounded the work is from day one.

Can it write about technical or niche topics?

Yes, with guardrails. The department grounds its drafts in your own materials and sources you approve, and anything it isn't confident about gets flagged rather than guessed at. For regulated or deeply technical claims, the human approval step is exactly where your expert eye comes in — nothing publishes until you say it's right.

What if results are slow?

We'll tell you the truth about timelines up front: paid channels and email can move in weeks, while SEO and content compound over months — that's how organic marketing works for everyone, agency or not. The monthly report tracks leading indicators (output shipped, rankings, list growth, engagement) so you can see progress before revenue shows it. And because there's no contract, the service has to keep proving itself every month.

Who owns the content and the accounts?

You do — all of it. Every article, post, email, and image produced for you is yours, published on accounts you control. If you cancel, everything stays with you; there's no lock-in and nothing to export.

How do approvals actually work?

Anything outbound lands in an approval queue first: you (or someone you delegate) sees the draft, approves it, edits it, or rejects it. You can approve item by item or set standing approval for routine formats once you trust the output. Nothing public ever ships without a human yes.

See a department built for your business

Answer a few questions and watch all seven roles produce a real, on-brand plan — in minutes, no payment.

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